The Future of Instagram
Instagram, now owned by Facebook is changing the way that the world communicates… again. Many would argue that Facebook is everything you are and Instagram is everything you want to be. Join GianCarlo Pitocco as he shares a unique perspective on how Instagram can preserve the integrity of its experience amid the pressures of being a public company. This futuristic session will explore the ethos of Instagram amidst the inevitability of e-commerce, b2b marketing, augmented reality and monetization pressures.
About GianCarlo Pitocco
GianCarlo leads the strategic planning and analytics practice at Attention. He has nearly a decade of experience creating marketing strategies that tap into consumer’s behavior in digital and social for clients ranging from Amazon and L’Oreal to Volvo and Nestle-Purina.
At Ogilvy, he pioneered some of the agency’s first client forays into social media for brands like Six Flags & Motorola. As Director of Strategy at MRY, he laid the foundation of the firm’s strategic planning and analytics discipline that was integral to integrating some of the agencies largest clients. As the Founder of a strategy consultancy GCP&Co., GianCarlo spent two years working directly with brands, early-stage startups, and marketing agencies to help evolve their approach to consumers in mobile, social, and digital.