The Science of Measuring Instagram in your Social Media Mix
It is always difficult to measure the data behind visual content. Join us as we master Instagram analytics measurement tactics, best practices, and where visual measurement is heading in the future. Hear how leading brands are effectively measuring Instagram both individually and as part of their overall social media mix. This session will include the theory, tactics, measurement, and an overview of good measurement practices that capitalize on Instagram.
About Evan James
Since joining Socialbakers, Evan has created a commanding content marketing machine producing high-value content on the forefront of social media marketing trends and best practices. With written and visual content across the board to benchmarks like Socialbakers’ “Socially Devoted” or whitepapers like “The 2014 Social Ad Benchmark Report,” the volume of impressions and interactions match those of organizations 4 times the size of Socialbakers.