Key Lessons in Marketing from the Visual Masters at Insomniac
Insomniac produces some of the most innovative and immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers, and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. Join Betty Tran, EVP of Marketing at Insomniac, as she comes to explain the process behind how they encourage their consumers to be passionate and grow their brand culture within Instagram. This session will focus on how EDM music plays a role in Instagram, how Insomniac grew their following, and their best practices on Instagram that other brands can learn from one of the powerful minds behind one of the world’s most creative music companies.
About Betty Tran
Betty Tran is an award-winning marketing and digital media specialist with 10 years of experience in the online and mobile spaces. During her time as VP of Interactive Marketing at Evolve Media, she grew the company’s marketing team and spend by 50%, and implemented new media strategies that directly impacted the company’s revenue by nearly 45%—a track record of excellence she continued as VP of Brand & Integrated Marketing at global video entertainment network Machinima.
As the Executive Vice President of Marketing & Media at Insomniac Events, she is responsible for the buying and creation of all media, and has spearheaded the redevelopment of the company’s flagship website and their social media strategy. When she’s not traveling for business, she’s spending quality time with her three children and training in traditional boxing and savate fighting techniques.